Kay Berkowitz

Energizer
DISC Type : I

Vice President, WW eCommerce Marketing at NETGEAR

San Carlos, California, United States

Overview

Kay has no verified overview

Personality Overview

Imaginative

Big Picture Person

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Kay has no verified topics they care about

Media Appearances

Kay has no verified media appearances

Work History

11-2020
Vice President, WW eCommerce Marketing at NETGEAR
7-2018 - 11-2020
Director WW Marketing for Amazon at NETGEAR
4-2011 - 5-2018
Account Director, Amazon.com at Sonos
11-2008 - 4-2011
Sr. Channel Marketing Manager eCommerce at Logitech
8-2006 - 9-2008
Director of Advertising & Creative Services at Dash Navigation, Inc.

Education

1984 - 1988
BA from Oberlin College

More Information

Social Presence :

Prographics :

Exp : 29 Location : San Carlos, California, United States Job Level : Senior Designation : Vice President, WW eCommerce Marketing at NETGEAR
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Insights For Selling To Kay

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kay is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kay

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kay move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kay take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Kay

Personality Compatibility


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