Kayce B.

Captain
DISC Type : DS

Channel and Demand Generation Manager at Kodak Alaris

Honeoye Falls, New York, United States

Overview

Kayce is a dynamic marketing executive with over a decade of experience in brand strategy, digital campaigns, and go-to-market execution for global B2B and B2C brands like Sony, Bosch, and Kodak Alaris. She holds an MBA from Montclair State University and a BFA from the University of Southern California. Colleagues describe her as strategic, creative, and tech-forward.

Outside of her marketing career, Kayce is a published author with a creative flair for pop culture. She has co-authored officially licensed cookbooks based on major franchises, blending culinary arts with iconic characters and worlds. She also enjoys fishing.

Unique fact: Kayce is the co-author of "Godzilla: The Official Cookbook" and "Sea of Thieves: The Cookbook. "

Personality Overview

Consummate Professional

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

B2B Demand Generation
Her current role focuses on channel and demand generation, with a history of executing B2B digital campaigns and lead generation strategies at companies like Avanade and Bosch.
Integrated Brand Strategy
She has extensive experience in brand growth, including leading a complete rebranding and repositioning strategy at eLogic and transforming Sony’s education marketing strategy.
Event Marketing
Managed over 20 industry events at Bosch and designed a company's first-ever live-streamed event to expand market reach, demonstrating expertise in both physical and virtual formats.

Media Appearances

Kayce has no verified media appearances

Work History

9-2025
Channel and Demand Generation Manager at Kodak Alaris
4-2023 - 6-2025
Senior Digital Marketing Manager at Avanade
9-2019 - 4-2023
Digital and Brand Marketing Manager at eLogic
6-2017 - 9-2019
Regional Marketing Manager at Bosch Security and Safety Systems
4-2016 - 6-2017
Sr. Marketing Manager - Education/Corp/GOV Segments at Sony Electronics Professional Solutions Americas

Education

Bachelor of Fine Arts (BFA) from University of Southern California
Master of Business Administration (MBA) from Montclair State University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Honeoye Falls, New York, United States Job Level : Middle Designation : Channel and Demand Generation Manager at Kodak Alaris
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Insights For Selling To Kayce

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kayce is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kayce

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kayce move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kayce take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kayce

Personality Compatibility


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