Keegan Taylor

Critic
DISC Type : C

Director of Category Management at Cannabis NB

Quispamsis, New Brunswick, Canada

Overview

Keegan is the Director of Category Management at Cannabis NB, leveraging over eight years of experience in category and merchandise leadership from his tenure at Kent Building Supplies. He specializes in data-driven strategies, vendor collaboration, and market analysis. He holds a Bachelor of Business Administration from Crandall University and is certified in Lean Six Sigma.

His career path is unique, having previously served as a Constable with the Bermuda Police Service before transitioning into the retail and building supplies industry.

Personality Overview

Information Seeker

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Category Management
His core expertise, focusing on optimizing product categories through data analysis, pricing negotiations, and innovative marketing initiatives to drive measurable growth.
Vendor Collaboration
Considers building strong relationships with vendors and stakeholders a key mission to deliver consumer-centric solutions and enhance category performance.
Performance Coaching
Recently obtained a certification in Coaching for High Performance, indicating a focus on leadership and elevating team capabilities.

Media Appearances

Keegan has no verified media appearances

Work History

6-2025
Director of Category Management at Cannabis NB
12-2022 - 6-2025
Group Merchandise Manager at Kent Building Supplies
10-2016 - 12-2022
Category Manager at Kent Building Supplies
12-2015 - 10-2016
Assistant Merchant at Kent Building Supplies
5-2012 - 12-2015
Constable at Bermuda Police Service

Education

2004 - 2009
Bachelor of Business Administration (BBA) from Crandall University
2003 - 2004
High School from Bernice MacNaughton High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Quispamsis, New Brunswick, Canada Job Level : Mid-senior Designation : Director of Category Management at Cannabis NB
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Insights For Selling To Keegan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keegan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Keegan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Keegan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Keegan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Keegan

Personality Compatibility


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