Keenan D. Williams

Judge
DISC Type : Dc

Founding Partner at Stratum Lab

New York, New York, United States

Overview

Keenan D. Williams is the Founding Partner at Stratum Lab, an advisory firm specializing in AI-native tools for revenue growth. A 3x founder and Y Combinator alum, he excels in creating AI-driven Go-to-Market strategies to build scalable revenue engines. He earned a Bachelor of Science from Florida Agricultural and Mechanical University and has raised over $225M in capital.

Outside of his professional ventures, Keenan is deeply embedded in the startup ecosystem, actively mentoring founders at Google for Startups, 43North, and Techstars. He is passionate about community building and often engages with founders and investors through networking events, hackathons, and even group runs.

Interesting fact: At a previous company, he engineered an LLM-powered marketing API that successfully automated ad campaigns, reducing customer workload by over 90%.

Personality Overview

Objective Thinker

Features Driven

Quality Focused

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

AI-Driven GTM
He designs and implements AI agents and automation frameworks to turn technical sales strategies into predictable, compounding growth for startups.
Founder Mentorship
He serves as a strategic advisor and coach for early-stage founders through his work with Google for Startups, Techstars, and 43North.
Revenue Operations
His expertise lies in building high-performance revenue engines and RevOps frameworks that lead to profitability and successful funding rounds.

Media Appearances

Keenan has no verified media appearances

Work History

5-2025
Founding Partner at Stratum Lab
1-2024 - 5-2025
COO: Head of RevOps & Technical Sales Strategy at Goodfynd
1-2023 - 1-2024
Series A Advisor & RevOps Architecture at Google for Startups
4-2015 - 1-2024
Co-Founder, Head of Enterprise GTM & Strategic Accounts at REZI
1-2023 - 12-2023
O.I.R. (Operator In Residence) at 43North

Education

1-2017 - 4-2017
W '17 Batch from Y Combinator
2004 - 2009
Bachelor of Science from Florida Agricultural and Mechanical University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : N/A Designation : Founding Partner at Stratum Lab
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Insights For Selling To Keenan D.

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keenan D. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keenan D.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Keenan D. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Keenan D. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Keenan D.

Personality Compatibility


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