Keerthi Raj

Critic
DISC Type : C

Sales Operations - Systems & Governance at Broadcom

Bengaluru, Karnataka, India

Overview

Keerthi is a Senior Business Analyst and Program Lead with over 16 years of experience at global tech firms like Broadcom, VMware, and Oracle. She specializes in Quote-to-Cash processes, Salesforce & Oracle CPQ implementations, and large-scale system migrations. Colleagues describe her as inquisitive, thorough, hardworking, and clever.

She is passionate about solving complex business problems through technology and process optimization. Keerthi values a positive company culture where employees feel recognized and appreciated. She actively pursues continuous learning, recently completing a course on Scrum and agile project management to enhance her skills.

Unique fact: She played a key role in managing the complex Salesforce to Oracle system migration during the major VMware-Broadcom acquisition.

Personality Overview

Critic

Information Seeker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

CPQ Implementations
Has deep expertise in both Salesforce and Oracle CPQ systems, as highlighted in her professional summary and certifications.
Process Excellence
Her experience is centered on driving process excellence, transformation, and optimization within large technology organizations like Oracle and VMware.
Large-Scale Migrations
She has hands-on experience leading complex, cross-functional programs, such as the Salesforce to Oracle migration at Broadcom.

Media Appearances

Keerthi has no verified media appearances

Work History

11-2023
Sales Operations - Systems & Governance at Broadcom
8-2023
Senior Business Analyst at VMware
8-2021
Business Analyst II - WWSSA - Process Transformation Programs at VMware
6-2019 - 8-2021
Lead Specialist, Process Enablement - Deal Management Services at Oracle India
12-2014 - 5-2019
Senior Analyst, Process Enablement Team - Deal Management at Oracle India

Education

2003 - 2005
BSc.IT from BSC.IT
1998 - 2001
Diploma from Govt. Womens polytechnic

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Sales Operations - Systems & Governance at Broadcom
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Insights For Selling To Keerthi

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keerthi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Keerthi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Keerthi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Keerthi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Keerthi

Personality Compatibility


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