KEIICHI MURAKAMI

Enigma
DISC Type : icd

General Manager/Green Business at Ajinomoto(Singapore) Pte.,Ltd

Singapore

Overview

Keiichi Murakami leads Ajinomotos Green Business in Singapore as General Manager, driving the innovative Atlr. 72® brand. His background in international retail with 7-Eleven and Don Quijote supports his mission to promote healthy, eco-conscious lifestyles through new food formats and unique sales channels.

He recently launched the Atlr. 72® brands iconic food truck in Singapore, introducing novel products like Genmai-Matcha mochi flowering ice cream.

Personality Overview

Challenger

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Sustainable Food
Heads Ajinomoto's Green Business, promoting a "Healthy & Environmentally Conscious lifestyle" with food products that use ingredients with a low environmental impact.
New Product Launches
Is actively launching new products in Singapore under the Atlr. 72® brand, including "Mochelie™" snacks and unique ice cream flavors.
International Retail
Possesses extensive experience in overseas operations and international business development from his previous leadership roles at 7-Eleven and Pan Pacific International (Don Quijote).

Media Appearances

KEIICHI has no verified media appearances

Work History

4-2026
General Manager/Green Business at Ajinomoto(Singapore) Pte.,Ltd
2-2024 - 3-2026
Channel Development Manager &Product development/Green Business Development Dept. at Ajinomoto Co., Inc.
5-2022 - 1-2024
General Manager/Overseas Operations MD Support Headquarters at (株)パン・パシフィック・インターナショナルホールディングス(ドン・キホーテ/ユニー)
12-2021 - 4-2022
Senior Regional Manager/International Operations Department at 7-Eleven International
3-2020 - 4-2022
Director/Global Business Overseas Business Department/Expansion Division at 7-11 Seven Eleven

Education

KEIICHI has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Singapore Job Level : N/A Designation : General Manager/Green Business at Ajinomoto(Singapore) Pte.,Ltd
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Insights For Selling To KEIICHI

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with KEIICHI is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from KEIICHI

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will KEIICHI move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can KEIICHI take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And KEIICHI

Personality Compatibility


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