Keith Burrell

Doer
DISC Type : ds

Director of Sales at Purple

Gilbertsville, Pennsylvania, United States

Overview

Keith Burrell is a sales director with three decades of experience in the furniture and mattress industry, spanning both manufacturing and retail. He holds an MBA from West Chester University of Pennsylvania and focuses on building successful programs that drive profitability. Colleagues describe him as an attentive, informed, and strong leader.

Deeply invested in his industry, Keith considers his professional network to be like family, counting colleagues among his best friends. He has a strong affinity for the U. S. Marine Corps, frequently celebrating its heritage. He values teamwork and professional relationships above all else.

Keith has marked nearly 30 years in the furniture and mattress industry.

Personality Overview

Long-term Focused

Results Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retail Partnerships
His professional focus is on building successful programs and partnerships that improve profit potential for retailers in the bedding category.
Sales Leadership
Described by others as a strong sales leader, he has a history of managing teams through complex business situations to deliver results.
Furniture & Mattress Industry
He is a 30-year veteran of the industry and has stated that some of his best friends are people he has met during his career.

Media Appearances

Keith has no verified media appearances

Work History

9-2023
Director of Sales at Purple
1-2022 - 9-2023
Sr Vice President of Business Development at Customatic Technologies
8-2020 - 1-2022
Vice President of Sales at Protect-A-Bed
1-2018 - 8-2020
Regional Sales Manager at Protect-A-Bed
6-2017 - 2-2018
Agent at New York Life Insurance Company

Education

1985 - 1989
BS from King's College
1991 - 1994
MBA from West Chester University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 30 Location : Gilbertsville, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Sales at Purple
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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