Keith Corso

Go-getter
DISC Type : d

Co-Founder & CEO at BusRight

Brooklyn, New York, United States

Overview

Keith Corso is the Co-Founder and CEO of BusRight, a company modernizing school transportation, which he conceptualized in high school. A graduate of Northeastern University with experience at MassMutual Ventures, he is described by others as hardworking and passionate. His mission is to enhance the safety and efficiency of student transit through technology.

Originally from New Yorks Hudson Valley, Keith maintains a strong connection to his roots. In high school, he was active in both baseball and the Mock Trial club. He also has an appreciation for live music, having attended concerts at Bostons House of Blues.

His company, BusRight, was named the consumer technology company of the year by the New England Venture Capital Association.

Personality Overview

Fast-Paced

Vision Oriented

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

School Transportation Tech
Founded BusRight to solve school bus inefficiencies he observed in high school, focusing on routing software, GPS tracking, and parent communication apps.
Founder Journey
Often speaks on podcasts about his experience building a company from a high school capstone project through college, covering topics like fundraising and entrepreneurial lessons.
Venture Capital
Gained experience on the investor side as an Investment Analyst at MassMutual Ventures and through roles at Northeastern's deep-tech and entrepreneurship hubs.

Media Appearances

Episode 23: BusRight — Brunswick Buzz. Featured in Apple Podcasts (Brunswick Buzz)

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BusRight Founder Excels. Featured in Delta Tau Delta (DELTS) Alumni News

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Work History

6-2019
Co-Founder & CEO at BusRight
7-2020 - 6-2021
Entrepreneur In Residence at The Michael J. and Ann Sherman Center for Engineering Entrepreneurship Education
6-2019 - 11-2019
Venture Scout at MassMutual Ventures
12-2018 - 6-2019
Investment Analyst at MassMutual Ventures
3-2019 - 8-2019
Venture Director at Origin: Northeastern's Deep-Tech Hub

Education

Bachelor of Science - BS from D'Amore-McKim School of Business at Northeastern University
Semester in Silicon Valley from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at BusRight

Interested in

Sports

Varsity Bowling, Varsity Baseball, Junior Varsity Soccer

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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Keith

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Keith take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Keith

Personality Compatibility


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