Keith Coull

Evaluator
DISC Type : dcs

Senior Director in Rewards Data Intelligence at Willis Towers Watson

Greater Manchester, England, United Kingdom

Overview

Keith has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

9-1998
Senior Director in Rewards Data Intelligence at Willis Towers Watson
9-1996 - 8-1998
Consultant at Arthur Andersen

Education

1992 - 1996
BA (HONS) Human Resource Management from The University of Stirling
Education details unavailable from Portobello High School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Manchester, England, United Kingdom Job Level : Senior Designation : Senior Director in Rewards Data Intelligence at Willis Towers Watson
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Keith

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Keith take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Keith

Personality Compatibility


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