Keith Crawford

Evaluator
DISC Type : sdc

Chief Financial Officer at PETERMAYER

New Orleans, Louisiana, United States

Overview

Keith has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

6-2022
Chief Financial Officer at PETERMAYER
10-2006
Founder / Principal at Loftin Properties LLC
9-2005
Founder / Principal at The Loftin Group LLC
3-2016
Founder / Principal at Valley Strategic Partners LLC
2-2014 - 2-2020
Chief Financial Officer at KREWE | New Orleans Eyewear

Education

1989 - 1991
MBA from Tulane University - A.B. Freeman School of Business
1983 - 1987
BA from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New Orleans, Louisiana, United States Job Level : Leadership Designation : Chief Financial Officer at PETERMAYER
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Keith

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Keith take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Keith

Personality Compatibility


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