Keith Donaldson, CPA

Enthusiast
DISC Type : i

Vice President, Strategic Growth at Apex Industries Inc.

New Brunswick, Canada

Overview

Keith Donaldson is the Vice President of Strategic Growth at Apex Industries, a manufacturer specializing in aerospace and defence. He is the former Chair of the Aerospace Industries Association of Canada (AIAC), where he played a key role in shaping national industry strategy. He holds a BBA from Acadia University.

Based on his social media activity, Keith appears to appreciate the natural attractions of his home region in Atlantic Canada, sharing adventures like exploring the Bay of Fundy. He has built his entire career with prominent companies based in New Brunswick.

Unique fact: He previously served as the national Chair for the Aerospace Industries Association of Canada, representing the countrys entire aerospace sector.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Canadian Aerospace
As the former Chair of the Aerospace Industries Association of Canada (AIAC), he has a deep-rooted interest in the growth and strategy of the national aerospace sector.
Strategic Business Development
His career progression through senior sales and business development roles to his current position as VP, Strategic Growth highlights his focus on tactical and strategic expansion.
Aerospace & Defence
His long tenure at Apex Industries, a manufacturer for the aerospace and defence sectors, and his leadership roles in industry associations underscore this core professional focus.

Media Appearances

Keith has no verified media appearances

Work History

2023
Vice President, Strategic Growth at Apex Industries Inc.
11-2019 - 11-2020
Chair at Aerospace Industries Association of Canada (AIAC)
1-2016
Vice President - Sales & Business Development at Apex Industries Inc.
2004
Director of Sales & Business Development at Apex Industries Inc.
11-2001 - 6-2004
VP Sales & Finance at Leby Fixtures and Interiors

Education

BBA from Acadia University

More Information

Social Presence :

Prographics :

Exp : 33 Location : New Brunswick, Canada Job Level : Senior Designation : Vice President, Strategic Growth at Apex Industries Inc.
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Keith

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Keith take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Keith

Personality Compatibility


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