Keith Ferguson

Observer
DISC Type : ic

Vice President of Finance at Florida Power & Light

Jupiter, Florida, United States

Overview

Keith has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

12-2025
Vice President of Finance at Florida Power & Light
5-2025 - 12-2025
Vice President, Accounting, Financial Planning and Controller at Florida Power & Light
6-2018 - 5-2025
Vice President, Accounting and Controller at Florida Power & Light
9-2016 - 6-2018
Controller at Florida Power & Light
9-2011 - 9-2016
Assistant Controller at Florida Power & Light

Education

1995 - 2000
MAcc from University of Florida - Warrington College of Business

More Information

Social Presence :

Prographics :

Exp : 25 Location : Jupiter, Florida, United States Job Level : Senior Designation : Vice President of Finance at Florida Power & Light
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Keith

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to analyze well and then make their decisions.
  • Can Keith take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Keith

Personality Compatibility


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