Keith Garratt

Observer
DISC Type : ci

USA BDM Director at Pudu Robotics

Dallas, Texas, United States

Overview

Keith is a seasoned sales leader specializing in the robotics and automation industry, currently serving as the USA BDM Director at Pudu Robotics. With a history at firms like Avidbots and SoftBank Robotics, he excels in customer acquisition and relationship development. He holds a B. A. in History from Arizona State University.

Outside of his professional life, Keith is a dedicated father of three. His interests include leveraging technology and automation to solve real-world problems. He also shows a fondness for pop culture, particularly Star Wars, and is focused on business growth and innovation within Texas.

He has a unique, long-term career focus, having built his expertise specifically within the robotics sector across multiple industry-leading companies.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Commercial Robotics
His entire recent career at Pudu, Avidbots, and SoftBank has been focused on sales and business development for commercial and service robots.
Partnerships & Distribution
This is a key part of his professional headline and he frequently posts about the success of Pudu's partners in implementing automation solutions.
Automotive Automation
He has specifically highlighted how robotics are changing operations and creating efficiency within automotive service environments.

Media Appearances

Keith has no verified media appearances

Work History

2-2025
USA BDM Director at Pudu Robotics
6-2024 - 2-2025
Senior Business Development Manager at Pudu Robotics
9-2022 - 6-2024
Strategic Account Executive at Avidbots Corp.
9-2020 - 9-2022
National Manager - Key Accounts at SoftBank Robotics America
6-2019 - 9-2020
Senior Account Executive at SoftBank Robotics America

Education

2005 - 2008
B.A. from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : USA BDM Director at Pudu Robotics
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Keith

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Keith take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Keith

Personality Compatibility


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