Keith Griesbaum

Captain
DISC Type : DS

Vice President of Business Development at Bonebridge

Greater Boston, United States

Overview

Keith Griesbaum is the Vice President of Sales and Business Development at Bonebridge, leveraging over two decades of success in the medical device industry. He specializes in orthopedic trauma solutions and driving growth through client-focused sales strategies. Keith holds an MBA from Saint Josephs University.

Outside of his executive role, Keith co-hosts "The Device Guys" podcast, offering an insiders perspective on the medical device field. He is a former scholarship football player at the University of Delaware and now lives in Boston with his wife and three children.

Unique fact: Keith is a certified Timing and Calculations Alpine Official, indicating a passion for alpine sports and precision.

Personality Overview

Planner & Achiever

Consummate Professional

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Orthopedic Trauma Devices
He is the VP of Business Development for Bonebridge, a company specializing in orthopedic trauma implants, and has spent his career in this specific medical device sector.
Medical Device Sales
His career focus is on building client-centric sales strategies and leading teams to exceed targets in the competitive medical device market.
Industry Podcasting
He is the co-host of "The Med Device Guys" podcast, where he shares stories and insights from over 40 years of combined experience in the field.

Media Appearances

Welcome to Bonebridge USA, Keith Griesbaum!. Featured in Bonebridge (official website)

See Now

Work History

7-2025
Vice President of Business Development at Bonebridge
5-2025
Co Host at The Med Device Guys
9-2022 - 7-2025
Director of Regional Sales Northeast at Vericel® Corporation
9-2016 - 9-2022
Regional Sales Manager at DePuy Synthes Companies
9-2016
AO/ASIF Senior Trauma Sales Consultant at DePuy Synthes Companies

Education

2016 - 2017
Green Belt Certification from Johnson and Johnson Supply Chain
2013 - 2015
Master of Business Administration (MBA) from Saint Joseph's University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Senior Designation : Vice President of Business Development at Bonebridge
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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