Keith Loughran

Wildcard
DISC Type : sci

Sales Director - City at WarrensOffice - Certified B Corp™

Chelmsford, England, United Kingdom

Overview

Keith Loughran is an experienced Sales Director at WarrensOffice, a certified B Corp focused on sustainable solutions. With a certification from Cranfield School of Management, he is consistently praised for his customer-first approach. People often describe him as professional, friendly, and highly informative, with impeccable response times.

Personality Overview

ROI Driven

Requires Proof

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Sustainable Business
As a director at a certified B Corp, he is focused on providing solutions that are aligned with corporate ESG goals and circular economy principles.
Client-Centric Sales
Multiple recommendations highlight his professionalism, non-pushy approach, and dedication to going the extra mile to meet customer needs.
Office Solutions
Has deep expertise in procuring office furniture and equipment, praised for his knowledge of innovative products and professional handling of client requests.

Media Appearances

Keith has no verified media appearances

Work History

10-2025
Sales Director - City at WarrensOffice - Certified B Corp™
9-1997 - 8-2025
Sales Director at Imagedirect
7-1992 - 9-1997
Sales Manager at QUDDOS PRINTING SOLUTIONS LTD
8-1982 - 7-1992
Sales Executive at Williams Lea

Education

Education details unavailable from Cranfield School of Management
Education details unavailable from Chafford

More Information

Social Presence :

Prographics :

Exp : 43 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Sales Director - City at WarrensOffice - Certified B Corp™
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Keith

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Keith take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Keith

Personality Compatibility


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