Keith Pequeno

Pioneer
DISC Type : DSI

SVP, Digital Platform Strategy & Marketing Technology at First Citizens Bank

Greater Boston, United States

Overview

Keith has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

3-2022
SVP, Digital Platform Strategy & Marketing Technology at First Citizens Bank
8-2022
Member at Club CMO
9-2017 - 2-2022
SVP of Marketing & Operations at CIT
8-2016 - 8-2017
Vice President, Growth Marketing at CIT
5-2013 - 7-2016
SVP, Chief Marketing Officer at Metro Credit Union

Education

BS from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Boston, United States Job Level : Leadership Designation : SVP, Digital Platform Strategy & Marketing Technology at First Citizens Bank
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Keith

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are generally fast movers and can take quick decisions
  • Can Keith take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Keith

Personality Compatibility


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