Keith Santangelo

Supporter
DISC Type : s

Principal | Partner | CFO | Director of Restaurants & Hospitality at AccessWave

New York City Metropolitan Area, United States

Overview

Keith Santangelo is the CFO and Head of the Restaurant & Hospitality vertical at AccessWave, bringing over 24 years of industry experience. A Louisiana State University alumnus, he previously served as CFO & COO for Serafina Restaurant Group. His expertise lies in finance, operations, and strategic business leadership within the hospitality sector.

Originally from Baton Rouge, where his family was in the butcher/grocery business, Keith now lives in New Jersey with his wife and four children. He is a certified Youth Counselor and Coach and actively engages in mentoring young people through competitions and internship opportunities, leveraging his professional network to create value for his community.

He appeared on the "Restaurant Owners Uncorked" podcast to discuss his journey from growing up in a food-focused family to leading major restaurant groups.

Personality Overview

Slow To Decisions

Calm

Thoughtful In Approach

They are motivated by the potential impact of their decision on the organization.  They usually go by the book, following all rules and procedures. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Restaurant Profitability
With over two decades in restaurant P&L management, he discusses industry resilience and financial strategy, drawing from experience as CFO/COO for multi-concept groups.
Youth Mentorship
A certified Youth Counselor and Coach, he judges student hospitality competitions and uses his company's network to help clients' children secure internships.
Hospitality Operations
His career began in a family butcher/grocery business and evolved into owning and operating restaurants in NYC before moving into executive leadership roles.

Media Appearances

Keith has no verified media appearances

Work History

6-2024
Principal | Partner | CFO | Director of Restaurants & Hospitality at AccessWave
10-2025
Advisor at Tally
8-2025
Advisor at know.capital, LLC
1-2025
Partner at Renaissance
9-2025
Advisor & Investor at Anderson Market

Education

Bachelor of Business Administration (B.B.A.) from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Principal | Partner | CFO | Director of Restaurants & Hospitality at AccessWave
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Keith

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Keith take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Keith

Personality Compatibility


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