Keith St. Peter

Observer
DISC Type : ic

Director of Newsroom AI at The E.W. Scripps Company

Boise Metropolitan Area, United States

Overview

Keith has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

10-2024
Director of Newsroom AI at The E.W. Scripps Company
3-2023 - 11-2024
News Director at The E.W. Scripps Company
10-2021 - 3-2023
Senior Executive Producer at The E.W. Scripps Company
8-2019 - 7-2021
News Director WBRE/WYOU at Nexstar Media Group, Inc.
12-2016 - 7-2019
Managing Editor WHIO-TV at Cox Media Group Ohio

Education

2004 - 2006
Bachelor's degree from Flagler College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boise Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Newsroom AI at The E.W. Scripps Company
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Keith

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Keith take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Keith

Personality Compatibility


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