Keitha is an award-winning marketing leader and AI strategist with over 15 years of experience at firms like ComplyAdvantage and Fiserv. As the founder of Marketing Edge Academy, she leverages her doctoral studies in behavior science to build data-driven strategies that propel business growth.
Her social media presence suggests a strong interest in personal productivity and professional development, often sharing insights on how to work more effectively and achieve meaningful progress beyond just being busy.
She specializes in applying consumer psychology and Dr. Cialdinis principles of persuasion to develop customer-centric marketing strategies.
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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