Keitha Maciel

Evaluator
DISC Type : Dsc

Founder at Marketing Edge Academy

Suwanee, Georgia, United States

Overview

Keitha is an award-winning marketing leader and AI strategist with over 15 years of experience at firms like ComplyAdvantage and Fiserv. As the founder of Marketing Edge Academy, she leverages her doctoral studies in behavior science to build data-driven strategies that propel business growth.

Her social media presence suggests a strong interest in personal productivity and professional development, often sharing insights on how to work more effectively and achieve meaningful progress beyond just being busy.

She specializes in applying consumer psychology and Dr. Cialdinis principles of persuasion to develop customer-centric marketing strategies.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Marketing
Her recent posts, speaking engagements, and masterclasses focus on using AI as a competitive advantage to amplify marketing results and accelerate strategic planning.
Behavioral Science
She is pursuing a doctorate in a related field and has published on neuromarketing, consistently applying consumer psychology in her professional work to influence buyer behavior.
Demand Generation
A core focus in her roles at ComplyAdvantage and Fiserv. Recommendations praise her ability to understand complex markets and deliver tangible results in customer acquisition.

Media Appearances

#438 - Keitha Maciel - Marketing Edge Academy. Featured in The Next 100 Days

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Keitha Maciel Of Marketing Edge Academy: How AI Is Disrupting Our Industry and What We Can Do. Featured in Authority Magazine (Medium)

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Work History

1-2024
Founder at Marketing Edge Academy
6-2022 - 7-2024
Head of Marketing, Americas at ComplyAdvantage
2-2017 - 6-2022
SENIOR DIRECTOR, MARKETING & DEMAND GENERATION at Fiserv
2014 - 2017
SENIOR DIRECTOR, MARKETING at Worldpay
2012 - 2014
GLOBAL SOLUTIONS MARKETING MANAGER at VeriFone

Education

Doctoral Program from Fielding Graduate University
2009 - 2010
Master's from Full Sail University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Suwanee, Georgia, United States Job Level : N/A Designation : Founder at Marketing Edge Academy
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Insights For Selling To Keitha

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keitha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Keitha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Keitha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Keitha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Keitha

Personality Compatibility


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