Keitha Maciel in

Keitha Maciel

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Founder at Marketing Edge Academy
📍 Suwanee, Georgia, United States

Keitha is an award-winning marketing leader and AI strategist with over 15 years of experience at firms like ComplyAdvantage and Fiserv. As the founder of Marketing Edge Academy, she leverages her doctoral studies in behavior science to build data-driven strategies that propel business growth.

Her social media presence suggests a strong interest in personal productivity and professional development, often sharing insights on how to work more effectively and achieve meaningful progress beyond just being busy.

She specializes in applying consumer psychology and Dr. Cialdinis principles of persuasion to develop customer-centric marketing strategies.

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Current Role
Founder
Location
Suwanee, Georgia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Keitha cares about

AI in Marketing
Her recent posts, speaking engagements, and masterclasses focus on using AI as a competitive advantage to amplify marketing results and accelerate strategic planning.
Behavioral Science
She is pursuing a doctorate in a related field and has published on neuromarketing, consistently applying consumer psychology in her professional work to influence buyer behavior.
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Career

Work history

1-2024
Founder
Marketing Edge Academy
6-2022 - 7-2024
Head of Marketing, Americas
ComplyAdvantage
2-2017 - 6-2022
SENIOR DIRECTOR, MARKETING & DEMAND GENERATION
Fiserv
2014 - 2017
SENIOR DIRECTOR, MARKETING
Worldpay
2012 - 2014
GLOBAL SOLUTIONS MARKETING MANAGER
VeriFone
In the press

Media appearances

#438 - Keitha Maciel - Marketing Edge Academy. Featured in The Next 100 Days
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Keitha Maciel Of Marketing Edge Academy: How AI Is Disrupting Our Industry and What We Can Do. Featured in Authority Magazine (Medium)
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Education
Doctoral Program
Fielding Graduate University
2009 - 2010
Master's
Full Sail University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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