Keld Thordahl Jørgensen

Sharpshooter
DISC Type : DC

CMO at Samson Pumps A/S

Bjerringbro, Central Denmark Region, Denmark

Overview

Keld Thordahl Jørgensen is a marketing leader with over 20 years of experience in industrial B2B manufacturing. As CMO at Samson Pumps, he specializes in developing and executing digital strategies, fostering close collaboration between sales and marketing teams, and managing brand communication. Colleagues describe him as strategic, professional, and highly engaged.

He once built the entire marketing and communication foundation from scratch for a new company division focused on hydrogen and fuel cell solutions.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Sales & Marketing Alignment
His roles consistently emphasize creating a cohesive bond between sales and marketing to drive results, a focus also highlighted in his recommendations.
Digital Transformation
He has a proven track record of creating and executing digital strategies to support company growth, including leading a digital transformation project at a previous company.
B2B Industrial Marketing
His entire career has been centered on marketing for large industrial manufacturing companies, showcasing deep expertise in this specific sector.

Media Appearances

Keld has no verified media appearances

Work History

5-2021
CMO at Samson Pumps A/S
10-2020 - 5-2021
Marketing manager at Open to New Opportunities - ONO
11-2017 - 10-2020
Marketing manager at Dantherm
6-2008 - 1-2010
Marketing manager at Dantherm Power A/S     
1-2006 - 10-2017
Marketing manager at Dantherm Air Handling A/S

Education

12-2020 - 1-2021
Akademiuddannelse from Erhvervsakademi Aarhus | Business Academy Aarhus
2012 - 2012
Sales Development Training from Dantherm Academy

More Information

Social Presence :

Prographics :

Exp : 32 Location : Bjerringbro, Central Denmark Region, Denmark Job Level : Leadership Designation : CMO at Samson Pumps A/S
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Insights For Selling To Keld Thordahl

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keld Thordahl is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keld Thordahl

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Keld Thordahl move?

  • If convinced, they can reach decisions quite fast.
  • Can Keld Thordahl take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Keld Thordahl

Personality Compatibility


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