Kelly Fredrickson

Initiator
DISC Type : Di

Head of Global Brand and Public Relations at T. Rowe Price

Boston, Massachusetts, United States

Overview

Kelly Fredrickson is the Head of Global Brand and Public Relations at T. Rowe Price, bringing over 20 years of experience in brand development and strategic planning. A graduate of the University of Massachusetts Amherst, she previously held roles as President and Chief Culture Officer at MullenLowe U. S. , leading major accounts.

Outside of her professional life, Kelly is a mother who enjoys running and is a proponent of positive psychology, in which she holds a certification. She is also passionate about celebrating and promoting inspirational entrepreneurs.

She took on the newly created role of Chief Culture Officer at MullenLowe U. S. , championing a modern, diverse, and innovative workplace.

Personality Overview

Confident

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Brand Storytelling
Leads global brand strategy at T. Rowe Price, focusing on creative storytelling across TV, digital, and experiential channels to engage customers.
Workplace Culture
Passionate about building inclusive and creative work environments, as evidenced by her former role as a Chief Culture Officer and her "Culture Maker" professional headline.
AI in Creativity
Lists "Creativity + Ai" in her professional headline, indicating a forward-looking interest in how artificial intelligence is shaping the marketing and creative industries.

Media Appearances

Kelly has no verified media appearances

Work History

1-2024
Head of Global Brand and Public Relations at T. Rowe Price
10-2023 - 1-2024
Chief Culture Officer at MullenLowe U.S.
4-2018 - 10-2023
President at MullenLowe U.S.
5-2008 - 3-2018
svp/channel marketing executive at Bank of America
2-2006 - 5-2008
Chief of Staff at Modernista!

Education

1984 - 1988
Bachelor of Science from University of Massachusetts Amherst
Education details unavailable from Colegio Teresiano; Caracas, Venezuela

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Global Brand and Public Relations at T. Rowe Price
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kelly

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kelly take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kelly

Personality Compatibility


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