Kelly Hailou

Trailblazer
DISC Type : DI

Marketing Director at Funeral Partners Limited

Stoke Mandeville, England, United Kingdom

Overview

Kelly Hailou is the Marketing Director at Funeral Partners, leveraging over 25 years of experience in retail, eCommerce, and service-led industries. She specializes in brand and digital strategy, focusing on community engagement and commercial growth. People who have worked with her describe her as committed, passionate, energetic, and diligent.

Away from work, Kelly enjoys spending time with her partner and young son, gardening, and travelling. She is also actively involved in her community by volunteering at her sons school committee and supporting the local under-6s football club.

Interesting fact: She led a TV ad campaign that incorporated gentle humor for a sensitive topic, which was nominated for a prestigious Marketing Week Award.

Personality Overview

Charismatic

Assertive

Friendly But Fast

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Purpose-Driven Marketing
Expresses a passion for shaping marketing strategies that balance performance with purpose and make a meaningful difference in a highly sensitive industry.
Local Brand Growth
Her role focuses on protecting and growing over 150 local funeral brands, ensuring each one retains its unique heritage and community connection.
Digital & eCommerce
Previously led the eCommerce strategy for The National Lottery, helping build a £1 billion online business, and holds an IDM Diploma in Interactive Digital Marketing.

Media Appearances

Kelly has no verified media appearances

Work History

2-2020
Marketing Director at Funeral Partners Limited
1-2017 - 2-2020
Head Of Marketing at Funeral Partners Limited
5-2015 - 1-2017
Head of Marketing Operations - Grosvenor Casinos at Grosvenor Casinos - Rank Group
5-2013 - 5-2015
Head of Promotions, Campaigns & Merchandising - Grosvenor Casinos at Grosvenor Casinos - Rank Group
9-2012 - 5-2013
Head of eCommerce - Blue Square Sports Betting at Grosvenor Casinos - Rank Group

Education

1995 - 1997
Education details unavailable from Weald College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stoke Mandeville, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Funeral Partners Limited
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kelly

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kelly take some risk or not?

  • They can take risks if necessary.

You And Kelly

Personality Compatibility


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