Kelly Messina

Questioner
DISC Type : c

Vice President, Marketing at CNA Insurance

Greater Hartford, United States

Overview

Kelly has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

11-2023
Vice President, Marketing at CNA Insurance
8-2022 - 11-2023
Assistant Vice President, Marketing & Communications at The Hartford
10-2019 - 8-2022
Director, Marketing, Middle & Large Commercial and Global Specialty at The Hartford
4-2018 - 10-2019
Assistant Director, Marketing at The Hartford
7-2014 - 1-2016
Co-Founder at MyMobileLyfe

Education

Master of Business Administration from University of Connecticut School of Business
2016 - 2019
Advanced Business Certificate from University of Connecticut School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Hartford, United States Job Level : Senior Designation : Vice President, Marketing at CNA Insurance
URL has been copied!

Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kelly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kelly take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kelly

Personality Compatibility


Other CNA Insurance Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.