Kelly Sereno

Enthusiast
DISC Type : i

VP, Media Strategy at Known

New York, New York, United States

Overview

Kelly is a seasoned media executive with over 20 years of experience in digital planning and omni-channel strategy. A graduate of the State University of New York at Oswego, she has a strong track record of building and leading teams at agencies like Known and Zenith. Colleagues have described her as brilliant and innovative.

She is passionate about professional development and firmly believes in nurturing talent. Her leadership philosophy focuses on empowering people by valuing their individual strengths, allowing them to showcase their skills and grow into leadership roles themselves.

Her team at Known was recently highlighted in ADWEEK for their commitment to delivering measurable results and pushing creative boundaries.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Talent Development
She has built and led teams for over a decade and is passionate about nurturing talent and developing star players within her organization.
Omni-channel Media
Her experience involves guiding brands through comprehensive omni-channel media plans, extending beyond her core strength in digital planning.
Measurable Results
She recently celebrated her company's recognition in ADWEEK, emphasizing a commitment to delivering measurable results for clients.

Media Appearances

Kelly has no verified media appearances

Work History

9-2023
VP, Media Strategy at Known
3-2020 - 9-2023
VP, Media at Zenith
5-2015 - 3-2020
VP/Group Director, Media at DigitasLBi
11-2013 - 5-2015
Group Planning Director at Neo@Ogilvy
6-2012 - 11-2013
Associate Media Director at BPN

Education

Bachelor's degree from State University of New York at Oswego

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Senior Designation : VP, Media Strategy at Known
URL has been copied!

Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kelly

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Kelly take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kelly

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.