Kelly Shaw

Evaluator
DISC Type : dcs

Senior Business Officer at Prairies Economic Development Canada I Développement économique Canada pour les Prairies

Calgary, Alberta, Canada

Overview

Kelly Shaw is a Senior Business Officer at Prairies Economic Development Canada, focusing on aerospace and defence initiatives. She connects Albertas small and medium-sized enterprises to prime contractors, leveraging a diverse background in technology project management and economic diversification. She holds a Bachelor of Arts from The University of Lethbridge and sustainability-focused certifications.

Drawing from her professional activities and past experiences, she appears committed to fostering community growth and supporting underrepresented groups. Her background includes serving as an ambassador for Child Find Alberta and actively promoting initiatives for women entrepreneurs, indicating a passion for social and community-focused endeavors.

Her career uniquely spans the non-profit sector, AI-powered tech startups, and governmental economic development, providing a broad perspective on innovation.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Prairie Economy Growth
Her roles at PrairiesCan and TECTERRA have centered on job creation, company growth, and economic diversification through strategic investments in the Prairie provinces.
Aerospace & Defence SMEs
Her current role is dedicated to supporting Alberta's aerospace and defence sector by creating deal flow opportunities for small and medium-sized enterprises (SMEs).
AI Commercialization
She has experience bringing AI-powered technology to market from her time at INGU and actively promotes funding for AI adoption in critical sectors like agriculture and healthcare.

Media Appearances

Kelly has no verified media appearances

Work History

10-2025
Senior Business Officer at Prairies Economic Development Canada I Développement économique Canada pour les Prairies
6-2021 - 10-2025
Business Officer at Prairies Economic Development Canada I Développement économique Canada pour les Prairies
Project Manager at INGU
Program Manager at TECTERRA Inc.
Operations Coordinator at Child Find Alberta

Education

Bachelor of Arts from The University of Lethbridge
Program Management Certificate of Completion from Southern Alberta Institute of Technology (SAIT)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Calgary, Alberta, Canada Job Level : Middle Designation : Senior Business Officer at Prairies Economic Development Canada I Développement économique Canada pour les Prairies
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kelly

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kelly take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kelly

Personality Compatibility


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