Ken Bergman

Cheerleader
DISC Type : Is

Chief Operating Officer/Chief Legal Officer at Cognia

Alpharetta, Georgia, United States

Overview

Ken has no verified overview

Personality Overview

Vocal & Expressive

Listener

Affable

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

7-2020
Chief Operating Officer/Chief Legal Officer at Cognia
10-2021
General Counsel at AdvancED

Education

1988 - 1991
JD from Emory University School of Law
1984 - 1988
BA from Emory University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Alpharetta, Georgia, United States Job Level : Leadership Designation : Chief Operating Officer/Chief Legal Officer at Cognia
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ken

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ken take some risk or not?

  • They are unlikely to take many risks.

You And Ken

Personality Compatibility


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