Ken Knecht

Galvanizer
DISC Type : Id

Chief Marketing Officer and Co-Founder at Opeeka

Greater Sacramento, United States

Overview

Ken is a veteran founder with 30+ years in software design and digital marketing. At his firm, Knecht Strategies, he applies deep expertise in SEO and UI/UX to drive growth. Described as highly skilled, strategic, and creative, he helps businesses transform their web presence and holds a BA from California State University, Chico.

He co-founded Opeek, a technology company that builds data-driven solutions to improve outcomes in mental and behavioral healthcare.

Personality Overview

Self-Assured

Persuader

Socially Adept

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Healthcare Data
His recent commentary focuses on data interoperability, value-based healthcare, and the role of AI in public health, indicating a strong professional interest in this evolving field.
Mental Health Tech
As the co-founder of Opeek and former Creative Director for the Mental Health Data Alliance, he is directly involved in creating technology to support mental healthcare.
Digital Growth Strategy
With over three decades of experience, he specializes in using SEO, social media, and comprehensive digital marketing strategies to foster brand awareness and business growth for clients.

Media Appearances

Ken has no verified media appearances

Work History

4-2020 - 10-2023
Chief Marketing Officer and Co-Founder at Opeeka
8-2016 - 1-2023
Creative Director at Mental Health Data Alliance
6-2014
Strategic Partner - Digital & Social at Kabateck Strategies
11-2012 - 1-2017
Partner at Digital Marketing Labs
1-2012 - 3-2020
Internet Marketing Director at Spark6

Education

1996 - 1999
BA from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sacramento, United States Job Level : Leadership Designation : Chief Marketing Officer and Co-Founder at Opeeka
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ken

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ken take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ken

Personality Compatibility


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