Kenda Hoffman

Go-getter
DISC Type : d

VP, Client Marketing at New Benefits

Dallas, Texas, United States

Overview

Kenda has no verified overview

Personality Overview

Vision Oriented

Self-Confident

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Kenda has no verified topics they care about

Media Appearances

Kenda has no verified media appearances

Work History

2-2002
VP, Client Marketing at New Benefits
8-1990 - 5-1995
Director of Marketing at National Business Association

Education

1984 - 1988
B.A. from Baylor University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dallas, Texas, United States Job Level : Senior Designation : VP, Client Marketing at New Benefits
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Insights For Selling To Kenda

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenda is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kenda

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kenda move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kenda take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kenda

Personality Compatibility


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