Kendall Anderson

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DISC Type : cd

Senior Director, Business Transformation - Strategy & Operations at Genesys

Austin, Texas, United States

Overview

Kendall Anderson is a Senior Director of Business Transformation at Genesys with over 15 years of experience scaling complex businesses. A Wharton MBA graduate, she specializes in aligning operations with strategy, having driven significant growth at companies like Hippo Insurance and Setpoin by shaping go-to-market strategies and building scalable systems.

Based in Austin, Kendall is an avid reader passionate about continuous self-improvement, setting annual reading goals and sharing insights from business books. She is an active member of the Operators Guild, a community where she enjoys connecting with and learning from fellow business operators.

She has authored articles that break down the differences between Business, Revenue, and Sales Operations.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Operational Scaling
Her career focus is scaling complex businesses, demonstrated by growing revenue 7x at Hippo and increasing accounts 10x at Setpoin.
Business Operations
She has held multiple BizOps roles and has authored articles clarifying the distinctions between Business, Revenue, and Sales Operations.
Go-to-Market Strategy
Lists GTM as a specialty and created a strategy for a subsidiary that grew its valuation from $12M to $40M in two years.

Media Appearances

Kendall has no verified media appearances

Work History

8-2025
Senior Director, Business Transformation - Strategy & Operations at Genesys
5-2024 - 8-2025
Director of Revenue Operations at Setpoint
10-2022 - 12-2023
Director of Business Operations at Hippo Insurance
9-2021 - 10-2022
Senior Manager Business Operations at Hippo Insurance
12-2020 - 9-2021
Business Operations Manager at Hippo Insurance

Education

Master of Business Administration - MBA from The Wharton School
Bachelors of Business Administration from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : Senior Designation : Senior Director, Business Transformation - Strategy & Operations at Genesys
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Insights For Selling To Kendall

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendall is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kendall

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kendall move?

  • Their decision making speed is somewhere in the middle.
  • Can Kendall take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kendall

Personality Compatibility


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