Kendall Shelton

Observer
DISC Type : ic

AVP Marketing at Farm Credit Mid-America

Greater Lexington Area, United States

Overview

Kendall has no verified overview

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Kendall has no verified topics they care about

Media Appearances

Kendall has no verified media appearances

Work History

8-2021
AVP Marketing at Farm Credit Mid-America
1-2018 - 8-2021
Vice President of Marketing Strategy at Investors Heritage
2-2015 - 1-2018
Marketing at Investors Heritage
1-2012 - 2-2015
Vice President of Sales & Marketing at Kentucky Monthly Magazine
2-2003 - 1-2012
Director of Sales & Marketing at Kentucky Monthly Magazine

Education

2017 - 2018
Master of Business Administration (MBA) from Bellarmine University
1994 - 1998
BA from Franklin College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Lexington Area, United States Job Level : N/A Designation : AVP Marketing at Farm Credit Mid-America
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Insights For Selling To Kendall

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendall is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kendall

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kendall move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kendall take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kendall

Personality Compatibility


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