Kendel Fiorentino

Trailblazer
DISC Type : ID

Fractional CMO at Kairos Konsulting

Greater Orlando, United States

Overview

Kendel is a mission-driven marketing leader with nearly two decades of experience building growth systems for sports, health, and wellness companies, from global brands like Reebok to venture-backed startups. People who have worked with her describe her as genuine, inspirational, and a powerhouse. She holds a B. S. in Sport and Entertainment Management.

Outside of work, Kendel is passionate about well-being, starting every day with physical movement. A self-described "foodie, " she enjoys cooking and exploring new recipes with a focus on clean, seasonal, and local ingredients as a core part of her commitment to a healthy lifestyle.

Unique fact: Kendel was the captain of the womens swim team during her time at the University of South Carolina.

Personality Overview

Assertive

Informal

Friendly But Fast

They like to keep things under control.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Sports & Health Tech
Her entire career, especially her leadership roles at LEAD and Kairos Konsulting, is focused on sourcing, funding, and growing startups in this space.
Go-to-Market Strategy
This is her core expertise, specializing in translating brand vision into measurable growth and building systems that unite brand, product, and performance marketing.
Mission-Driven Startups
She expresses a passion for "doing well by doing good" and finds fulfillment working with companies dedicated to improving human lifestyles and making a positive impact.

Media Appearances

Kendel has no verified media appearances

Work History

7-2025
Fractional CMO at Kairos Konsulting
4-2024 - 7-2025
CMO in Residence at LEAD
9-2022 - 7-2024
Chief Operating Officer at LEAD
3-2022 - 9-2022
Head Of Marketing at LEAD
7-2024 - 6-2025
Fractional CMO at KAYA Climb

Education

2003 - 2007
Education details unavailable from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Orlando, United States Job Level : Leadership Designation : Fractional CMO at Kairos Konsulting
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Insights For Selling To Kendel

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kendel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kendel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kendel take some risk or not?

  • They can take risks if necessary.

You And Kendel

Personality Compatibility


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