Kenn Robinette

Visionary
DISC Type : Ds

Digital Marketing Specialist II at TTCU Federal Credit Union

Tulsa, Oklahoma, United States

Overview

Kenn is a senior web strategist specializing in enhancing digital ecosystems for regulated industries like finance. A graduate of Texas Tech University, he focuses on SEO, content governance, and conversion rate optimization. Colleagues describe him as detail-oriented, efficient, and a dedicated team member with a great sense of humor and a common-sense approach.

Outside of his professional work, Kenn is a supportive companion who enjoys celebrating triumphs and navigating challenges with his partner. He is appreciated for his sincerity and for being a constant presence, ensuring those close to him never feel alone on their journey.

He once led an overhaul that cut 25% of a website while improving engagement and conversion performance by 17%.

Personality Overview

Early Adopter

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Web Content Governance
He has owned end-to-end content strategy and governance for over 2, 000 pages on a highly regulated financial services website.
Conversion Optimization
His expertise lies in turning sprawling, high-risk websites into streamlined, high-performing assets that improve engagement and conversion.
AI in Regulated Business
He advocates for the mindful application of AI to maintain compliance while increasing speed to market, backed by a certification in Generative AI.

Media Appearances

Kenn has no verified media appearances

Work History

3-2026
Digital Marketing Specialist II at TTCU Federal Credit Union
10-2019 - 1-2026
Senior Web Content Manager, Enterprise Websites at BOK Financial
4-2014 - 7-2019
Web Content & E-commerce Manager at Navico
8-2011 - 4-2014
Digital Marketing Manager at BlueView
6-2009 - 8-2011
Ecommerce Manager at GoFit

Education

Bachelor of Science from Texas Tech University
Associate's degree from Amarillo College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Tulsa, Oklahoma, United States Job Level : Junior Designation : Digital Marketing Specialist II at TTCU Federal Credit Union
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Insights For Selling To Kenn

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kenn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kenn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kenn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kenn

Personality Compatibility


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