Kennedy Lawson

Evaluator
DISC Type : cds

Director of Public Relations at Caldwell's

Shelbyville, Indiana, United States

Overview

Kennedy Lawson is the Director of Public Relations at Caldwells, a family-owned waste industry leader. She represents the company in community business forums like the Hancock Economic Development Council. She holds a Bachelor of Science from Purdue University and an MBA from Western Governors University.

She is passionate about developing future leaders through initiatives like the "Caldwell Connections" program.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Environmental Sustainability
Her social media highlights the company's composting efforts and the positive impact of large-scale environmental services.
Leadership Development
Actively promotes and expresses excitement for her company's "Caldwell Connections" program, which is designed to build future leaders.
Community Economics
Represents Caldwell's Inc. in the Hancock Economic Development Council, showing a direct involvement in local community and business partnerships.

Media Appearances

Kennedy has no verified media appearances

Work History

Director of Public Relations at Caldwell's

Education

12-2023 - 12-2025
Master of Business Administration - MBA from Western Governors University
8-2015 - 5-2019
Bachelor of Science - BS from Purdue University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Shelbyville, Indiana, United States Job Level : Mid-senior Designation : Director of Public Relations at Caldwell's
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Insights For Selling To Kennedy

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kennedy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kennedy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kennedy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kennedy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kennedy

Personality Compatibility


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