Kenneth Cho is the Co-founder and CEO of People Pattern, a firm providing data science infrastructure for audience intelligence. An alumnus of the Texas McCombs School of Business, he is also an active investor in early-stage companies through firms like ATX Seed Ventures.
Outside of his primary business, Kenneth invests in consumer brands like Criquet Shirts and Empresario Tequila. His interests trace back to college, where he played football at Wesleyan University and later founded the MBA Break Dance Crew while at the University of Texas.
While playing college football, he tutored his teammate and future NFL coach, Eric Mangini, on the differences between defensive schemes.
Read the full overview →They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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