Kenneth Cho in

Kenneth Cho

Observer · DISC type ic
Investor at Criquet Shirts
📍 Austin, Texas, United States

Kenneth Cho is the Co-founder and CEO of People Pattern, a firm providing data science infrastructure for audience intelligence. An alumnus of the Texas McCombs School of Business, he is also an active investor in early-stage companies through firms like ATX Seed Ventures.

Outside of his primary business, Kenneth invests in consumer brands like Criquet Shirts and Empresario Tequila. His interests trace back to college, where he played football at Wesleyan University and later founded the MBA Break Dance Crew while at the University of Texas.

While playing college football, he tutored his teammate and future NFL coach, Eric Mangini, on the differences between defensive schemes.

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Experience
28 Years
Current Role
Investor
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Kenneth shows up

Example Seeker
Value Driven
Curious

They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Kenneth cares about

Audience Data Science
As Co-founder and CEO of People Pattern, his work is centered on helping large brands use unstructured data to gain deep insights into their consumer audiences.
Austin Startup Scene
He is an active investor in the Texas ecosystem as a Limited Partner in ATX Seed Ventures and an angel investor in several Austin-based companies.
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Career

Work history

5-2016
Investor
Criquet Shirts
11-2015
Angel Investor
Empresario LLC
3-2015 - 5-2016
Angel Investor
Honest Dollar
6-2014
Limited Partner
ATX Seed Ventures
5-2013
Co-Founder & CEO
People Pattern
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1994
BA
Wesleyan University
2001 - 2003
MBA
Texas McCombs School of Business
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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