Keona Drakeford in

Keona Drakeford

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Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics at JPMorganChase
📍 Columbus, Ohio, United States

Keona Drakeford is an Executive Director at JPMorgan Chase, leading the Cross Connected Commerce, AI, and Lifestyle Data and Analytics team. She is a certified data scientist with deep expertise in predictive modeling, data manipulation, and marketing analytics, holding degrees from North Carolina State University and certifications in SAS, AWS, and AI product design.

Keona is passionate about mentoring, diversity, and work-life balance. She actively participates in Black Women in Artificial Intelligence and volunteers with Big Brothers Big Sisters. To ensure she prioritizes self-care, she has taken up cycling and enjoys reading fiction from the New York Times Best Sellers list.

She once appeared in a Cablevision commercial as a reward for her outstanding sales and customer satisfaction achievements.

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Experience
11 Years
Current Role
Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics
Job Level
Senior
Location
Columbus, Ohio, United States
Personality Overview

How Keona shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Keona cares about

AI in Finance
Her current role focuses on using AI to innovate within commerce and finance, and she is certified in designing AI products and services.
Data-driven Decisions
Her career is centered on quantitative analytics and helping business partners leverage data to make strategic decisions for marketing and growth.
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Career

Work history

12-2024
Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics
JPMorganChase
10-2022 - 4-2025
Executive Director, Head of Marketing Data and Analytics Innovation Lab
JPMorganChase
11-2021 - 10-2022
Marketing Audience Targeting Executive Director
JPMorganChase
3-2012 - 3-2013
Teller
SunTrust
6-2007 - 4-2009
Teller
Wachovia
In the press

Media appearances

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Education
2015 - 2016
Master’s Degree
North Carolina State University
2013 - 2015
Bachelor’s Degree
North Carolina State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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