Keona Drakeford

Critic
DISC Type : C

Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics at JPMorganChase

Columbus, Ohio, United States

Overview

Keona Drakeford is an Executive Director at JPMorgan Chase, leading the Cross Connected Commerce, AI, and Lifestyle Data and Analytics team. She is a certified data scientist with deep expertise in predictive modeling, data manipulation, and marketing analytics, holding degrees from North Carolina State University and certifications in SAS, AWS, and AI product design.

Keona is passionate about mentoring, diversity, and work-life balance. She actively participates in Black Women in Artificial Intelligence and volunteers with Big Brothers Big Sisters. To ensure she prioritizes self-care, she has taken up cycling and enjoys reading fiction from the New York Times Best Sellers list.

She once appeared in a Cablevision commercial as a reward for her outstanding sales and customer satisfaction achievements.

Personality Overview

Negotiator

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

AI in Finance
Her current role focuses on using AI to innovate within commerce and finance, and she is certified in designing AI products and services.
Data-driven Decisions
Her career is centered on quantitative analytics and helping business partners leverage data to make strategic decisions for marketing and growth.
Diversity in Tech
She actively works to bring more diversity into the analytics space and is a member of Black Women in Artificial Intelligence.

Media Appearances

Keona has no verified media appearances

Work History

12-2024
Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics at JPMorganChase
10-2022 - 4-2025
Executive Director, Head of Marketing Data and Analytics Innovation Lab at JPMorganChase
11-2021 - 10-2022
Marketing Audience Targeting Executive Director at JPMorganChase
3-2012 - 3-2013
Teller at SunTrust
6-2007 - 4-2009
Teller at Wachovia

Education

2015 - 2016
Master’s Degree from North Carolina State University
2013 - 2015
Bachelor’s Degree from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Columbus, Ohio, United States Job Level : Senior Designation : Executive Director - Head of Cross Connected Commerce and Lifestyle Data and Analytics at JPMorganChase
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Insights For Selling To Keona

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keona is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Keona

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Keona move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Keona take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Keona

Personality Compatibility


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