Kerri Kauffman

Trailblazer
DISC Type : ID

Vice President, Marketing & Ecommerce at Willow Innovations, Inc.

Encinitas, California, United States

Overview

Kerri has no verified overview

Personality Overview

Friendly But Fast

Informal

Charismatic

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

Kerri has no verified topics they care about

Media Appearances

Kerri has no verified media appearances

Work History

11-2023
Vice President, Marketing & Ecommerce at Willow Innovations, Inc.
3-2019 - 11-2023
Sr. Vice President, Marketing & Ecommerce at Juiced Bikes
7-2015 - 2-2019
Vice President of Marketing at Lamkin Corporation
12-2010 - 7-2015
Director of Marketing at Lamkin Corporation
2-2005 - 1-2010
Marketing Director at Upper Deck

Education

Bachelor's degree from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Encinitas, California, United States Job Level : N/A Designation : Vice President, Marketing & Ecommerce at Willow Innovations, Inc.
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Insights For Selling To Kerri

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerri is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kerri

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kerri move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kerri take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kerri

Personality Compatibility


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