Kerrie Sivewright

Questioner
DISC Type : c

Sales Director, Precision Optics at G&H (Gooch & Housego)

United Kingdom

Overview

Kerrie Sivewright is an experienced Sales Director at G&H (Gooch & Housego), specializing in precision optics for the Aerospace & Defence, Life Sciences, and Industrial sectors. Her background includes extensive expertise in thin films and coatings. She holds a Bachelor of Science in Forensics from the University of Abertay Dundee.

Colleagues and clients describe her as diligent, organized, and highly professional with a strong customer focus. She is recognized for her ability to handle complex situations effectively and her commitment to going the extra mile for both her customers and her team.

Her unique academic background in Forensics provides a distinct analytical foundation for her career in the highly technical field of precision optics sales.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Precision Optics
As the Sales Director for this division at G&H, this is her core area of expertise, servicing key high-tech industries.
Aerospace & Defence
She has held specific account management roles for this sector and actively represents G&H at major industry events like DSEI.
Optical Systems
She represents her company's Optical Systems division and is focused on showcasing its expanded design and manufacturing capabilities.

Media Appearances

Kerrie has no verified media appearances

Work History

2-2025
Sales Director, Precision Optics at G&H (Gooch & Housego)
11-2019 - 2-2025
Account Manager - Aerospace & Defence Northern Europe at G&H (Gooch & Housego)
10-2018 - 11-2019
Account Manager Precision Optics at G&H (Gooch & Housego)
9-2011 - 10-2018
Senior Sales & Marketing at Umicore Coating Services Ltd

Education

2007 - 2011
Bachelor of Science (BSc) from Abertay University

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Sales Director, Precision Optics at G&H (Gooch & Housego)
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Insights For Selling To Kerrie

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerrie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kerrie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kerrie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kerrie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kerrie

Personality Compatibility


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