Kerstin Denecke

Questioner
DISC Type : c

Co-Lead Institute Patient-centered Digital Health at Berner Fachhochschule BFH

Biel, Berne, Switzerland

Overview

Kerstin Denecke is a Professor of Medical Informatics and Co-Lead of the Institute for Patient-centered Digital Health at Berner Fachhochschule BFH. She specializes in using AI, NLP, and text mining to create safe, patient-focused digital health solutions. She received her doctorate from Technische Universität Braunschweig.

Outside of her work in technology and medicine, Kerstin has a deep-rooted passion for music. Her unique background allows her to approach complex technical problems with an interdisciplinary and creative mindset, bridging analytical and artistic disciplines.

She holds a Bachelor of Music degree, specializing in church music.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Patient-Centered Health
Her entire professional focus, including her institute's name, is on creating digital health solutions that are centered around the patient's needs and safety.
Suicide Prevention
She is a key figure behind the award-winning SERO app and the SuiT project, both focused on using technology to support individuals in mental health crises.
AI in Medicine
As a professor of Medical Informatics and an associate editor for a related journal, she is at the forefront of applying AI to solve healthcare challenges.

Media Appearances

Digital health as an enabler for hospital@home: A rising trend or just .... Featured in Frontiers in Public Health (Elsevier)

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How Does Shortage of Health IT Professionals Impact on the Digital .... Featured in Frontiers in Digital Health (Elsevier)

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Work History

10-2023
Co-Lead Institute Patient-centered Digital Health at Berner Fachhochschule BFH
10-2021
Member at IEEE Study group - Ethical Considerations of Cognitive Robots for Enhancing Human Efficacy
8-2021
Associate Editor for Artificial Intelligence in Medicine at Elsevier
1-2020 - 12-2023
Co-Lead BFH Centre Health Technologies at Berner Fachhochschule BFH
2020
Chair IMIA Participatory Health and Social Media WG at International Medical Informatics Association

Education

2005 - 2008
Promotion from Technische Universität Braunschweig
2014 - 2021
Bachelor of Music from Evangelische Hochschule für Kirchenmusik

More Information

Social Presence :

Prographics :

Exp : N/A Location : Biel, Berne, Switzerland Job Level : N/A Designation : Co-Lead Institute Patient-centered Digital Health at Berner Fachhochschule BFH
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Insights For Selling To Kerstin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerstin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kerstin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kerstin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kerstin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kerstin

Personality Compatibility


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