Keshav Kumar is a results-driven leader at The Economic Times, specializing in B2B business strategy, brand solutions, and revenue growth. Colleagues describe him as hard-working and passionate. He holds a certification in Digital Transformation and AI for Leaders and has extensive experience creating high-impact branded content campaigns and conferences for global clients.
He was instrumental in building and scaling numerous B2B communities from the ground up, including ETCIO, ETBrandequity, and ETHRworld, expanding their reach across India, the Middle East, and Southeast Asia.
Read the full overview →They respond well to strong and respectful communication. They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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