Ketan Dave

Wildcard
DISC Type : sci

Commercial Director at Barfoots

United Kingdom

Overview

Ketan Dave serves as the Commercial Director at Barfoots, a prominent fresh produce company. His career demonstrates a significant trajectory within the organization, having previously held roles as Sourcing Director and Head of Buying. An alumnus of Nottingham University Business School, he possesses comprehensive expertise in retail sales, buying, and sourcing.

Based on his professional focus, Ketan demonstrates a keen interest in the operations of major consumer goods and retail corporations, such as Unilever and Amazon. His engagement with company products extends to social media, where he shares content related to produce like sweet potatoes.

Ketan has progressively advanced through three distinct senior leadership roles—Head of Buying, Sourcing Director, and Commercial Director—all within the same company.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Produce Supply Chain
As a director at a major international farming business, he is deeply involved in managing complex global sourcing and logistics for fresh produce.
Sustainable Farming
[Predicted] He works for Barfoots, a company recognized for its significant investment in sustainable practices and renewable energy on its farms.
Retail Commercial Strategy
His career progression from buying and sourcing to Commercial Director highlights a strong focus on driving business growth with retail partners.

Media Appearances

Ketan has no verified media appearances

Work History

12-2025
Commercial Director at Barfoots
5-2025 - 12-2025
Sourcing Director at Barfoots
3-2023 - 5-2025
Head of Buying at Barfoots
1-2020 - 3-2023
Category Manager [Sweet Potato & UK Courgette Supply | Wholesale & European Sales] at Barfoots
6-2016 - 12-2019
Supply Chain Category Manager at Barfoots

Education

1999 - 2002
BA Hons from Nottingham University Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Commercial Director at Barfoots
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Insights For Selling To Ketan

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ketan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ketan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ketan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ketan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ketan

Personality Compatibility


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