Ketan Dave in

Ketan Dave

Wildcard · DISC type sci
Commercial Director at Barfoots
📍 United Kingdom

Ketan Dave serves as the Commercial Director at Barfoots, a prominent fresh produce company. His career demonstrates a significant trajectory within the organization, having previously held roles as Sourcing Director and Head of Buying. An alumnus of Nottingham University Business School, he possesses comprehensive expertise in retail sales, buying, and sourcing.

Based on his professional focus, Ketan demonstrates a keen interest in the operations of major consumer goods and retail corporations, such as Unilever and Amazon. His engagement with company products extends to social media, where he shares content related to produce like sweet potatoes.

Ketan has progressively advanced through three distinct senior leadership roles—Head of Buying, Sourcing Director, and Commercial Director—all within the same company.

Read the full overview →
Experience
21 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Ketan shows up

Friendly But Slow
ROI Driven
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Ketan cares about

Produce Supply Chain
As a director at a major international farming business, he is deeply involved in managing complex global sourcing and logistics for fresh produce.
Sustainable Farming
[Predicted] He works for Barfoots, a company recognized for its significant investment in sustainable practices and renewable energy on its farms.
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Career

Work history

12-2025
Commercial Director
Barfoots
5-2025 - 12-2025
Sourcing Director
Barfoots
3-2023 - 5-2025
Head of Buying
Barfoots
1-2020 - 3-2023
Category Manager [Sweet Potato & UK Courgette Supply | Wholesale & European Sales]
Barfoots
6-2016 - 12-2019
Supply Chain Category Manager
Barfoots
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2002
BA Hons
Nottingham University Business School
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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