Ketil Vesterlund

Questioner
DISC Type : c

CSO Hoyer Motors at SVEND HOYER A/S

Aarhus, Central Denmark Region, Denmark

Overview

Ketil Vesterlund is an experienced commercial executive within the marine and energy sectors, skilled in global strategy, sales, and business transformation. He currently serves as CSO at Hoyer Motors, driving international growth and strategic initiatives. He holds a Bachelors degree from the Technical University of Denmark (DTU).

He serves as the Chairman of the Advisory Board for the Danish Marine Group, working to promote Denmarks maritime community globally.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marine Industry Leadership
As Chairman of the Danish Marine Group's advisory board, he spearheads efforts to promote and strengthen Denmark's position in the global marine industry.
Business Transformation
He is involved in the evolution of Hoyer, including the formation of the Hoyer VMS Group, which integrates motors, automation, and maintenance services.
Global Sales Growth
In his roles as CSO and former CCO, he has been responsible for all global sales activities for the Svend Hoyer Group, focusing on international business.

Media Appearances

Ketil has no verified media appearances

Work History

5-2024
CSO Hoyer Motors at SVEND HOYER A/S
7-2022
Advisory Board Member at Danish Export Academy
7-2021
Danish Marine Group - Advisory Board - Chairman at Danish Marine Group
5-2016
CCO Hoyer Motors at SVEND HOYER A/S
1-2016
Segment Manager - Marine at SVEND HOYER A/S

Education

8-1994 - 6-1998
Bachelor's degree from DTU - Technical University of Denmark

More Information

Social Presence :

Prographics :

Exp : 27 Location : Aarhus, Central Denmark Region, Denmark Job Level : Middle Designation : CSO Hoyer Motors at SVEND HOYER A/S
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Insights For Selling To Ketil

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ketil is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ketil

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ketil move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ketil take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ketil

Personality Compatibility


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