Kevin Allocca in

Kevin Allocca

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Global Director of Culture & Trends at YouTube
📍 Los Angeles, California, United States

Kevin Allocca is the Global Director of Culture & Trends at YouTube, where he originated and leads the team that analyzes global video phenomena. An author and prominent keynote speaker, he is a leading expert on viral content, digital creativity, and online trends. He is an alumnus of Boston College, where he studied Communication and Film.

Describing his job as every 15-year-olds dream, Kevin is fascinated by why people are drawn to specific media. He previously worked as a satire writer and editor for mediabistro. com and the Huffington Post. He is a self-proclaimed "professional nerd" and author of the book "VIDEOCRACY, " exploring YouTubes cultural impact.

Unique fact: He originated the political "supercut" video format and was once mocked on MSNBC by Keith Olbermann for having "too much time on his hands. "

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Experience
19 Years
Current Role
Global Director of Culture & Trends
Job Level
Mid-senior
Location
Los Angeles, California, United States
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Priorities

Topics Kevin cares about

Digital Culture Trends
As YouTube's Global Director of Culture & Trends, his entire career is focused on analyzing and understanding the evolution of online culture and its impact on society.
The Creator Economy
He frequently speaks on how YouTube pioneered the creator economy and is quoted on how Gen Z is evolving fandom from passive viewing to active participation.
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Career

Work history

11-2021
Global Director of Culture & Trends
YouTube
1-2013 - 10-2021
Head of Culture & Trends
YouTube
9-2010 - 12-2012
Trends Manager
YouTube
7-2009 - 9-2010
Editor, TVNewser
mediabistro.com
2007 - 2009
Associate Editor
23/6 (Huffington Post/IAC)
In the press

Media appearances

Kevin Allocca: What Does YouTube Tell Us About Millennials?. Featured in NPR
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Why videos go viral | Kevin Allocca. Featured in YouTube
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Education
BA
Boston College
Education details unavailable
St. Thomas Aquinas High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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