Lauren Resnick

Critic
DISC Type : C

Music and Product Communications at YouTube

New York City Metropolitan Area, United States

Overview

Lauren has no verified overview

Personality Overview

Critic

Information Seeker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2020
Music and Product Communications at YouTube
7-2015 - 1-2018
Co-Head of Publicity at Glassnote Entertainment Group
7-2012 - 7-2015
Publicity Specialist at RCA Records
5-2011 - 8-2011
Communications Associate at Children's Hospital of Eastern Ontario
12-2010 - 6-2012
Public Relations Intern at RCA Records

Education

2010 - 2012
Masters from The New School
2005 - 2009
Bachelor of Arts from McGill University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Music and Product Communications at YouTube
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lauren

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lauren take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lauren

Personality Compatibility


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