Kevin Burke

Cheerleader
DISC Type : Is

Board Member at LumApps

San Francisco, California, United States

Overview

An entrepreneurial C-level marketing executive with over 20 years of experience shaping iconic brands like Visa, Square, and Amazon. He previously served as CMO for Visa and led marketing and sales at Square. He holds an undergraduate degree from Babson College and is currently a board member and advisor for several purpose-driven technology companies.

He is a vocal advocate for social causes, actively supporting LGBTQ+ rights and championing gender diversity in the technology and advertising sectors. He shows a keen interest in initiatives that promote financial inclusion for marginalized communities, such as his support for refugee banking solutions.

He is a successful entrepreneur, having co-founded the advertising agency Tonic 360, which he grew to serve clients like Amazon before it was acquired by global communications firm JWT.

Personality Overview

Vocal & Expressive

Listener

Affable

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Global Brand Strategy
Drove brand leadership as CMO for global giants like Visa, developing campaigns for major initiatives like the Olympics and advancing brand presence in international markets.
Fintech Innovation
Has deep experience driving customer acquisition and growth for leading Fintech companies, including Square, and now advises disruptive firms like Brex.
Purpose-Driven Investing
His current professional focus is investing in and advising companies that have a strong social purpose and mission at their core.

Media Appearances

Kevin has no verified media appearances

Work History

9-2024
Board Member at LumApps
10-2021
Board Member at Kyriba
10-2021
Advisor at Bridgepoint
9-2020
Advisor at Brex
9-2020
Advisory Board Member at VeraScore

Education

Education details unavailable from Babson College

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : N/A Designation : Board Member at LumApps
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kevin

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kevin take some risk or not?

  • It is unlikely that they will take many risks.

You And Kevin

Personality Compatibility


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