Kevin D. Johnson

Commander
DISC Type : D

Chief Executive Officer at Johnson Media Inc.

Atlanta Metropolitan Area, United States

Overview

Kevin D. Johnson is the CEO of Johnson Media Inc. , a marketing firm serving Fortune 100 brands. A serial entrepreneur and best-selling author of "The Entrepreneur Mind, " he is also a Senior Lecturer at the MIT Sloan School of Management, where he earned his MBA. His expertise is rooted in entrepreneurship, technology, and marketing.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not always relationship oriented.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Entrepreneurship Education
As a best-selling author on the entrepreneurial mindset and a senior lecturer at MIT, he is deeply involved in teaching the next generation of entrepreneurs.
AI for Founders
He hosts webinars on how founders can leverage AI, believing it creates a significant competitive advantage for those who understand its strategic application.
Global Innovation
Through his posts and work with the MIT Global Startup Workshop, he shows a keen interest in the unique and expanding innovation ecosystems in Asia and Mexico.

Media Appearances

Kevin D. Johnson – MIT Entrepreneurship Profile. Featured in MIT Sloan School of Management (MIT Entrepreneurship)

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Kevin Johnson Named One of Atlanta’s 40‑Under‑40 Business Leaders. Featured in Johnson Media Inc.

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Work History

7-2000
Chief Executive Officer at Johnson Media Inc.
1-2013
Bestselling Author of The Entrepreneur Mind at The Entrepreneur Mind
6-2020
Senior Lecturer at MIT Sloan School of Management
6-2020
Founder at KINETIC
12-2016 - 12-2021
Commissioner at City of Alpharetta

Education

2019 - 2021
Master of Business Administration from MIT Sloan School of Management
2020 - 2021
Cross-registrant via MIT Sloan School of Management from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Chief Executive Officer at Johnson Media Inc.
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Insights For Selling To Kevin D.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin D. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kevin D.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kevin D. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kevin D. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kevin D.

Personality Compatibility


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