Kevin Erickson

Energizer
DISC Type : I

Senior Director of Performance Marketing at Sleep Number Corporation

Minneapolis, Minnesota, United States

Overview

Kevin has no verified overview

Personality Overview

Believer

Informal

Big Picture Person

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Kevin has no verified topics they care about

Media Appearances

Kevin has no verified media appearances

Work History

11-2025
Senior Director of Performance Marketing at Sleep Number Corporation
3-2023 - 12-2025
Director, Marketing Data & Analytics at Sleep Number Corporation
10-2020 - 3-2023
Sr. Digital Analytics Manager at Sleep Number Corporation
4-2013 - 11-2014
Online Marketing Analyst ll at EVINE Live Inc.
1-2012 - 3-2013
Online Marketing Analyst at EVINE Live Inc.

Education

2007 - 2011
Bachelor of Business Administration (B.B.A.) from University of Wisconsin-Eau Claire

More Information

Social Presence :

Prographics :

Exp : 9 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Senior Director of Performance Marketing at Sleep Number Corporation
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kevin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kevin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kevin

Personality Compatibility


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