Klara Svanström

Critic
DISC Type : C

Global Senior Manager Graphic Design TENA at Essity

Greater Gothenburg Metropolitan Area, Sweden

Overview

Klara has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Klara has no verified topics they care about

Media Appearances

Klara has no verified media appearances

Work History

1-2022
Global Senior Manager Graphic Design TENA at Essity
12-2019 - 12-2021
Global Marketing & Communications Director Baby Care at Essity
7-2018 - 11-2019
Global Brand Communications Manager Baby Care at Essity
9-2012 - 8-2016
Senior European Product Manager at Santa Maria - World Foods & Flavouring Division of Paulig Group
11-2009 - 9-2012
Nordic Brand Manager at Johnson & Johnson

Education

2013 - 2013
Communication & Leadership from Dale Carnegie Training
10-2023 - 2-2024
Education details unavailable from Core 1 Leadership Training

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Gothenburg Metropolitan Area, Sweden Job Level : Middle Designation : Global Senior Manager Graphic Design TENA at Essity
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Insights For Selling To Klara

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Klara is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Klara

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Klara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Klara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Klara

Personality Compatibility


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