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Kevin Kelly

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Principal Business Development & Sports Marketing, Global Sports Partnerships at Amazon Web Services (AWS)
📍 Seattle, Washington, United States

Kevin Kelly is a senior executive with over 20 years of experience leading sports and technology business strategy for giants like Amazon, Microsoft, and Intel. He specializes in contract negotiations, partnership development, and leveraging AI/ML for new fan experiences. He holds an MBA from the University of Oregon.

Outside of his professional role at the intersection of sports and tech, Kevin is an avid supporter of the Seattle Seahawks. His enthusiasm for the team is evident and aligns with his work managing the technology partnership between AWS and the NFL.

Unique fact: He played an instrumental role in securing the custom silicon technology required to develop and launch Microsoft’s breakthrough Surface and Xbox products.

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Experience
25 Years
Current Role
Principal Business Development & Sports Marketing, Global Sports Partnerships
Job Level
Senior
Location
Seattle, Washington, United States
Personality Overview

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Priorities

Topics Kevin cares about

AI in Sports
Leads AWS's efforts to power the NFL's Next Gen Stats with a portfolio of AI/ML models, bringing real-time insights to live games.
Sports Technology
His career focus is on catalyzing the next generation of technology and entertainment experiences for partners, customers, and sports fans.
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Career

Work history

7-2019
Principal Business Development & Sports Marketing, Global Sports Partnerships
Amazon Web Services (AWS)
9-2014 - 7-2019
Principal Business Development, Digital Services & Devices
Amazon
11-2011 - 9-2014
Sr. Director, Technology Sourcing/BD, Interactive Entertainment Business (IEB)
Microsoft
1-2009 - 11-2011
Director, Strategic Sourcing, Interactive Entertainment Business (IEB)
Microsoft
7-2004 - 1-2009
Sr. Group Procurement Manager, Entertainment & Devices (E&D)
Microsoft
In the press

Media appearances

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Education
MBA
University of Oregon Lundquist College of Business
Bachelor of Science - BS
Santa Clara University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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