Kevin MacFarland in

Kevin MacFarland

Energizer · DISC type I
Managing Director - Digital Platforms + UX at American Airlines
📍 Dallas, Texas, United States

Kevin is the Managing Director of Digital Platforms and UX at American Airlines, where he leads the digital user experience for aa. com, mobile apps, and airport kiosks. A graduate of Arizona State University, he is described by colleagues as an innovative spirit and a natural leader.

Kevin is passionate about creating world-class mobile customer experiences and building strong product management teams. He actively promotes career opportunities within his department, highlighting the chance to work on digital experiences at a global scale for a major airline.

He is a key driver behind creating a seamless and touchless airport experience for travelers through the airlines mobile application.

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Experience
23 Years
Current Role
Managing Director - Digital Platforms + UX
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

How Kevin shows up

Believer
Relationship Oriented
Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Priorities

Topics Kevin cares about

Digital Customer Experience
He is responsible for the entire digital user experience for American Airlines, from the website and mobile apps to airport kiosks, aiming to improve the customer journey.
Mobile App Strategy
His posts show a strong focus on building world-class native mobile app experiences, viewing the app as a critical tool for travelers.
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Career

Work history

3-2017
Managing Director - Digital Platforms + UX
American Airlines
1-2014 - 3-2017
Director - Mobile and Online Strategy
American Airlines
6-2007 - 1-2014
Director - Mobile and Online Strategy
US Airways
8-2006 - 6-2007
E-commerce Consultant
Private
2003 - 2006
Manager - Pricing and Content
ebuyer.com
In the press

Media appearances

American Airlines On CX Innovation And The Future Of .... Featured in YouTube
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Education
1999 - 2003
Bachelor's degree
Arizona State University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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