Kevin McCarthy

Energizer
DISC Type : I

Sales Director at Didit

Oakdale, New York, United States

Overview

Kevin McCarthy is the Sales Director at Didit, where he specializes in performance marketing frameworks that demonstrate clear ROI. His expertise covers marketing analytics, PPC, paid social, and SEO. He has a background in sales leadership at firms like Paragon Intel and Canalys, and holds a Bachelors degree in Finance from Quinnipiac University.

He was part of the sales team at Canalys when the company was acquired by Tegus in August 2022.

Personality Overview

Imaginative

Enthusiastic

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Marketing ROI
His work at Didit focuses on building frameworks that provide total transparency on marketing ROI, connecting clicks to closed deals for CEOs and CFOs.
Performance Marketing
He specializes in optimizing ad spend for maximum return across PPC and Paid Social channels to drive measurable growth for clients.
Marketing Analytics
Focuses on attribution and helping marketing teams identify exactly which channels are driving revenue and qualified organic traffic.

Media Appearances

Kevin has no verified media appearances

Work History

7-2025
Sales Director at Didit
8-2022 - 7-2025
Sales Director at Paragon Intel
3-2022 - 8-2022
Sales at Canalyst
4-2021 - 3-2022
Sales Development Representative at Canalyst
1-2020 - 4-2021
Sales Development Representative at Visible Alpha

Education

Bachelor's degree from Quinnipiac University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Oakdale, New York, United States Job Level : Mid-senior Designation : Sales Director at Didit
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kevin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kevin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kevin

Personality Compatibility


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